With every issue of Travel Africa we work on it becomes clearer that what we are doing is genuinely making a difference in Africa. It’s contributing to the protection of natural habitats, building a new generation of rangers, and playing a part in the fight to save our elephants, rhinos and other creatures, great and small, that are under increasing threat.
hat’s not supposed to sound smug. I said “we”. Actually I’m talking about you, our readers. And the companies who advertise their services. And our little team here at Gecko HQ. Working together, we are very definitely making a difference.
Travel is an undeniably powerful tool in the conservation effort. Notwithstanding the greater understanding and appreciation that result for all parties, the fact is that your tourist pound or dollar make a very real impact on the ground. And analysing our last survey, it emerges that readers of Travel Africa spend tens of millions of Pounds on safaris each year. That’s a considerable amount of money.
When I look down the list of companies who advertise in Travel Africa, I cannot identify one that is not doing some inspirational work in their local area: supporting a school, training rangers, working with communities to protect whole stretches of land and the wildlife that roams within it. Most are small operations whose owners and staff are driven by their passion for the conservation of their environment. It is really quite humbling.
I urge you to connect with these companies; to support them and give them your business. But don’t just visit their website. Speak to them. Let them know you recognise the work they do. Their investment in this magazine allows us to pull together stories and photos that hopefully inspire you and others to travel more, and the cycle continues. We have the easy part. You have the fun. Our advertisers do the really hard work to ensure that Africa benefits. For that, they deserve all of our thanks and support.